Alicia Keys, Lady Gaga, and Justin Timberlake and other celebs will give up their digital life — Facebook and Twitter — starting Wednesday, December 1, in an effort to raise money for charity.
The Digital Life Sacrifice event will raise money for Alicia’s charity, Keep a Child Alive and raise awareness for World AIDS Day. The stars will sign back online after the charity has raised $1 million.
Alicia told the Associated Press.
“This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention,”
The celebs — including Usher, Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Elijah Wood, Serena Williams, and Alicia’s husband, Swizz Beatz — have also filmed “last tweet and testament” videos that show the stars lying in coffins.
Alicia Keys said,
"It's so important to shock you to the point of waking up. It's not that people don't care or it's not that people don't want to do something, it's that they never thought of it quite like that."
The co-founder of Keep a Child Alive added,
"We're trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from? It's about love and respect and human dignity."
You can donate $5 by texting "ALIVE" to 90999.
