Jay-Z Partners w/ Bing.com To "Decode" His Life and Lyrics and New Book

In an interesting move Jay-Z has teamed up with search engine Bing for an interactive game to step by step release all pages of his DECODED book ahead of its release date.

“Bing, the decision engine from Microsoft, is launching a multi-platform search experience and interactive game to help people decode JAY-Z’s life and lyrics. JAY-Z’s words will be taken a step further, allowing fans to use Bing and decide how to find the very locations that inspired them.

Every single page of JAY-Z’s book will be released to the public before the book is in stores, with pages physically placed in locations related to their specific content. The immersive journey will take players from the projects in the Brooklyn neighborhood where JAY-Z grew up and the London streets where he found inspiration, to the building of his empire in Manhattan and beyond. Fans physically in those locations and those playing online with Bing will be offered never-before-experienced insights into JAY-Z’s highly personal process. In addition to high profile media placements around the world, DECODED‘S three hundred pages will be appearing in places and on objects that have never before been used as advertising. From pools and pool tables to bronze plaques and high-fashion clothing racks; a variety of unexpected surfaces will become the canvas for JAY-Z’s art.

And it will be up to fans to decide how to find these pages using Bing. Online, fans will find a one of a kind search experience built on Bing technologies and will be able to walk the streets that JAY-Z walked and use Bing to search and decide how to decode his life and lyrics at every turn. The immersive online experience utilizes multiple facets of Bing, including Bing Maps and Bing Entertainment, to give fans full access to the stories behind JAY-Z’s songs . Over the course of a month, fans will come together as a community to compile DECODED online before it hits bookshelves.

Over 300 pages to decode, located via 600 unique traditional, non-traditional and digital advertising placements in 15 locations around the world and in Bing Maps, 200 prize winners, one grand prize winner and the unveiling of DECODED – all in the next 4 weeks.”

The game can be found at bing.com/jay-z.


How It Works

Produced by creative agency Droga5, the game launches on October 18th and five to ten new pages from DECODED will be unveiled each day, until the contest ends on November 20th. Players of the game answer clues to find the DECODED pages in the online game experience at Bing.com/jay-z, or in-person by locating the clues in NYC, London and beyond. Any player who locates a page online, or in-person (by texting unique game codes from the page) is entered into a drawing for a prize: the specific page they’ve located, signed by JAY-Z. All participants will be entered for a grand prize: two tickets to JAY-Z and Coldplay in concert in Las Vegas on New Year’s Eve.



GOOD LUCK....will you be "decoding"?

Beyonce Biography ...buy it here!

SO they say Beyonce has not hit 30 yet... (cough, cough) lollllll believe what you want, but that is what she claims to be. If you would like to hear miss Bey's whole life story on how she got to the level she is at today, she now has a biography available for everyone to enjoy.

This biography tells the story of a young, talented woman’s meteoric rise in the entertainment industry. From a shy, demure Catholic schoolgirl growing up in Houston, Texas, Beyoncé Knowles eventually morphed into the first African-American woman to win the Songwriter of the Year Award from the American Society of Composers, Authors and Publishers Pop Music Awards. The once-shy suburban schoolgirl has gone far beyond her original dream of becoming a first-rate musician and vocalist. With the assistance of her manager-father—former Xerox executive Mathew Knowles—and as lead singer of the R&B girl group Destiny’s Child (the world’s all-time bestselling female group), Beyoncé has won 10 Grammy Awards and two Golden Globe nominations. Her albums have reached more than 20 million people worldwide, and she has become a cultural icon to music lovers everywhere as well as a role model for young women. Author Janice Arenofsky gives students and general readers alike an insightful look at a music and fashion icon who has a unique niche in popular culture today. Complete with photos, a timeline, and a thorough bibliography.


Read More at Amazon.com: Beyoncé Knowles: A Biography

Lady Gaga Bio/ Book To Be Released!

Lady Gaga has gotten the attention of the Overlook Press, which has announced it will publish the first (if unauthorized) biography of Lady Gaga. The book "Lady Gaga: Behind the Fame" will tell the story of 23-year-old Stefani Germanotta, Catholic school girl turned go-go dancer.

Due to hit shelves early next month, the book will be 288 pages, 32 of which will be devoted to photos.

The news release states that this "inspiring story" will be an "intimate look into the music, fashion, art and life of the first Lady of pop."

Lol but don't tell Madonna. Or Beyonce. Or any other contenders that they are calling her pop's first Lady.

The Overlook Press has published many biographies, focusing on creative types as diverse as William Faulkner, Ewan McGregor, Virginia Wolfe and British singing phenomenon Susan Boyle.

I'm definitely looking forward to reading this...are you?

I will keep you posted on how to get your copy if and when it does get released!

Lady Gaga's "Super Deluxe" Album: Making Fans Broke!

Ok so Lady Gaga is said to be releasing a "super deluxe" edition of her latest CD, The Fame: Monster.

Included in the "super deluxe" package is a book (of Gaga), a Gaga paper doll, some photos, 3D glasses, and a lock of Lady Gaga's hair, Hmmm...and guess how much this all would cost YOU?
...............$100!!!! Yup, Lady Gaga is charging $100 for her book and piece of her hair!

lol You down?


The Fame: Monster drops November 23rd.

50 Cent Talks More About His Book “The 50th Law” [Video]

The 50 Cent publicity train starts up…this time for his new book.


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50 Cent's New Book, "The 50th Law"