Everyone in NASCAR is scrounging for sponsorship dollars these days, so it just makes sense that socialite sellout Kim Kardashian will be making her Sprint Cup advertising debut later this month.
The folks over at Tommy Baldwin Racing announced Wednesday that Kardashian will grace the sheet metal of driver Mike Bliss' No. 36 Chevrolet during the Sprint Cup race at Las Vegas Motor Speedway on Feb. 28. Kim K has a new perfume debuting Feb. 14, and her people feel the moving advertisement is the best way to push product.
"We are extremely pleased to be partnering with Kim for this race and getting her involved in our sport," said team owner Tommy Baldwin. "She'll certainly bring a lot of star power to the No. 36 Chevrolet."
Kardashian also is scheduled to serve as the race's grand marshal.
...Now that's a great marketing idea!
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